"Rent A Chair How To” eBook
Welcome, and congratulations on your decision to investigate the truth.
In today’s frenetic world, operating a Micro Salon offers one of the most rewarding lifestyles available to hairdressers.
So What is a Rent A Chair, Micro and Solo Salon?
Simply put, Rent A Chair or Micro Salon is a term used by the industry defining those salon owners who choose to charge a set or variable fee to a stylist(s) that wish to Rent A Chair and operate their very own Solo Salon. And a Solo Salon is an independent business operator (stylist) who requires a Micro Salon (the salon) to rent and conduct their business.
A New Culture
Here we are in 2008 and the way we live our lives has changed so much from the last decade, not to mention the last century. What we were doing yesterday is passé; it’s all about what’s happening today – it's all about whether things work right now! We’ve become the ‘now’ generation. Why? Because if you, like me, are a savvy operator, you know within your head heart and gut that if you’re living in the past you’ve missed the moment.
This new way of thinking has given birth to a different culture, one that at this early stage could be deemed more of a sub-culture, but it won’t be long before it’s recognised worldwide for the impact it’s having on the way we live our lives and participate in this cottage business.
By entering the realm of being self-employed you automatically become an entrepreneur. That said, because you’ve decided to operate as a solo artist, you’re really a ‘solo-preneur – someone who creates sustainable business growth of which is directly related to the personal growth of its founder: you!
Welcome to a new way of life!
What is not a Rent A Chair, Micro or Solo Salon set up?If the owner of the salon pays the operators a wage, percentage wage, or commission, and/or provides items such as colour, back bar shampoo's and schedules appointments. If the owner of the salon process's credit card transactions through a centralised unit and/or their business bank account. If the owner of the salon is somehow responsible for paying holiday pay, sick leave, insurance, workers comp, and/or superannuation.If the owner of the salon sets hours and has control over the stylist opperations.
If this be the case, then the salon owner is an Employer and the operator is an Employee, rather than Sole Trader and/or Independent Contractors. If this deal sounds familiar to you, you had better make sure you're not under any illusion of Renting A Chair or being a Sole Trader, if so, consult the ATO and your Hairdressers Registration Board immediately!
Solo-preneurs are a breed unto themselves, which is why this concept is so applicable to hairstylists; after all, we’re renowned for being a little wacky! We all know stylists are wildly competitive, (most of the time against ourselves), fiercely independent, non-traditional, unconventional and non-compliant. In other words we’re crackers – or to put it more eloquently, ‘creatives’.
It’s no wonder then, that the constraints of the traditional salon environment and business model can eventually get you down. That’s why the new Micro and Solo Salon structure is the answer for all hairdressers who’ve spent a careers in search of the perfect environment. Simply put, you can now do what you do best – create your own environment!
As a Solo Salon stylist, you’re not governed by employee/employer regulations. You can operate at your own pace, take your own risks and create your own guidelines for running your business; it all equates to a greater sense of personal well-being.
I would describe this new approach to business as holistic and/or organic. Many have caught on to this new reality: ‘There’s gotta be more to life than working your butt off for next-to-nix!’ The path of the solo-preneur enables you to embrace other interests, study part-time, and most importantly, embark upon a lifelong quest of personal discovery.
Contrary to the entrepreneurial concept that ‘Business growth = personal growth + self-improvement’, with the solo-preneur’s formula of ‘Self-improvement = personal growth = business growth’, you grow your business by embracing personal growth. It’s life-affirming and life-changing.
As a solo-preneur, the most significant change will be to your own mindset. You’re embarking upon a venture in which you make all the decisions. You nurture the entire client-provider relationship, as well as your independent business culture. You will, (for the first time), have unlimited freedom to build your business in whichever way you desire.
I made the switch from being an entrepreneur to a micro-preneur just four years ago, downsizing from a staff of 18 to a staff of one: me! I opened my first Micro Salon only two weeks later. Subsequently, I was fortunate enough to work alongside a number of other solo-preneurs, some of them former employees, and they shared some great insights with me – specifically, regarding the contrast between the old ways and the new. It’s been amazing to see how each developed in their new found role.
Here’s what they had to say on the subject of solo-preneurs.
‘It’s all up to you now. Make the money and take as many holidays as you want! I’ve been away more frequently as a Micro Salon operator then ever before. Last year I took three months off to live in New York City and was paid commissions (by the stylist who substituted for me) while I was away. It doesn’t get much better than that.’
‘Work your own hours. Imagine the freedom! No more traditional business hours.’
‘Charge what you’ve always thought you were worth. There’re no rules anymore; you can be competitive or not, it’s up to you.’
‘Wear whatever you like. Want to become a thespian hippy type? If that’s what you want, why not?’
‘You choose your workplace. No more job interviews in ‘sus’ establishments. Pick a salon with a Micro Salon structure and start making money for yourself.’
‘Attract the clients you want. Maybe you’ve worked in salons where the location, décor, etc. attracted clients who weren’t your type. Now you’re free to target an entirely new demographic and go for it.’
‘Make money elsewhere and create multiple income streams.’ (Often, solo-preneurs to have more than one income stream.)
‘Barter your services and do contras with whoever you choose: printers, beauticians, restaurants, etc. ‘
‘Work with your own best interests at heart. If you don’t feel like it, you no longer have to do it!’
‘Sack a client! Some are too much like hard work – uncomfortable, distrusting or just plain freaky. Now you can let a client go without the boss berating you for it afterwards.’
‘Get paid every day. Yeah!’
‘Work for someone else part-time. Help out other Micro or Solo Salon operators who are going on holidays – you can earn the money and pay them a commission for the opportunity.’
‘Sell your own products. You can choose products you love and clean up on retail sales. Most product companies offer a 50% to 100% mark-up, meaning you make a 25% to 50% profit. You can sell a bottle of shampoo for $30 and make $15…not a bad way to create more income in your business.’
‘Be proactively and seek referrals. Why not? The money goes into your pocket, not your boss’s, and it lets your clients know you trust them (and they you) and the people they send your way.’
‘Run your business your own way. Providing your style complements that of the other stylist/s (if any) and/or the salon owner, you’re free to steer your ship any way you like.’
‘Seek out like-minded individuals and create an exhilarating network of Micro and Solo Salon owners. Get together and discover new and exciting ways of doing business.’
‘You can choose who to deal with: product companies, retailers, etc. You’re limited only by your imagination and how much you can afford!’
‘Control your income. Make your money work for you as much as you can.’
‘Change suppliers whenever you wish. If you’re not getting the service you want, you can now afford to pick and choose.’
‘Close your business if you want to. Now, if you want out for any reason, it’s entirely your decision.’
As a solo-preneur you have total autonomy. Just embarking on the process reconnects you with who you are or want to become. For some, it rekindles their love of the trade; others feel liberated enough to embark on something completely different. It’s amazing what happens when you feel happy and grounded with what you do for a living. And it’s a great way to establish whether hairdressing is really for you. If it’s not, you’re well on the way to deciding where your next career path will take you.
Good luck!
Cleve
Micro-preneur
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